Ole Smoky Moonshine Holler

903 Parkway, Unit 128

The Ole Smoky Moonshine Distillery, "The Holler", is America’s most visited distillery and produces all of our signature flavors.

A visit to Ole Smoky Distillery is the true moonshine experience. As you approach the entrance, the distinct smell of cooking and fermenting grains takes over your senses. Here, you’ll see authentic-working moonshine stills and take in the entire process - from beginning to end. Our distillers like to visit with folks. They’ll be glad to answer your questions about the history and lore of moonshining in East Tennessee.

After you see, smell and hear about the process, treat yourself to $5 samplings of our homegrown shine!

Choose from samples of our Original Unaged Corn Whiskey, White Lightnin’, Moonshine Cherries, Blackberry, Our World famous "Apple Pie", Strawberry, Peach and Lemon drop. We also offer seasonal and special flavors that aren’t available in package stores. You’ll be able to buy plenty of moonshine and Ole Smoky merchandise to take home with you.


Kaitlynn Cox

Thursday, Dec. 7, 2017

Yes!!! Everyone needs to go here and do a tasting! For $5 you get to taste like 13 mini shots, and they are about 1/2 the size of a shot. I'm not much of a drinker but these were good. I was feeling pretty good afterwards. The employees are awesome and funny! It is an awesome experience!

Maria White

Friday, Dec. 8, 2017

Had a blast tasting their moonshine! $5 and then get a coupon to use to buy moonshine (trust me you'll want to!!) Can combine the coupons so we bought the butter pecan for $10 off. Red, the bartender, was absolutely hilarious and made the tasting so much fun. Thanks for an awesome experience!

Char Neff

Wednesday, Nov. 15, 2017

My party and I went to do taste testing but were rudely given an attitude when asking a small simple question that was not posted on their sign. The taste testing is $5 for a very teeny tiny shot glass if you want to call it that it's smaller than what you would get from communion at a church they say that they have to by law make you pay for your sample but that's not true I looked up the laws it's only their law you know Screw the consumer over for more money on top of paying for the item that you want to buy I think they still at least apply the $5 to the alcohol you're buying that way you want to come back me personally no I don't want to come back why because of that whole reason on paying $5 to sample their product to know if I want to buy their product I think that is totally wrong I can go to a winery and Sample their wines for free after showing an ID and then I know exactly what wine I like and what wine I don't why should anybody have to pay for a sample of their own stuff and if that was a law then how come the wineries are not charging people to sample the alcohol they have alcohol is alcohol just different flavors. Overall my experience there was a -1 reasons to why I put the star that doesn't mean that other people are going to have the same experience as I did

Samantha Fields

Wednesday, Sep. 20, 2017

Cannot say enough about our experience here. We did a tasting and we're very impressed with all the flavors. Our bartender was super knowledgeable and even shared recipes for each flavor. Wish I could remember her name, but she did have awesome blue hair! Out of all the tastings we did, this was our favorite. (We did tastings over several days... 🤣)

Lisa Sell

Thursday, Sep. 21, 2017

Awesome experience!! Manny did our tasting and he was so funny. We had a great time and enjoyed some spectacular moonshine. We ended up buying three jars and getting a free cooler! They had live music outside the store which added to the atmosphere. Huge selection and super friendly staff. The butterscotch is so yummy!